Objective:

Concept and design engaging graphics for three areas at the 2022 USANA Live Global Convention (AEC).

My Solution:

Start Something Area: I created a concept of a double-sided interactive wall for associates to write down their goals, and share them as part of a social media engagement campaign. This 12′ wall allowed 10,000 people to write their goals, take selfies, and see their aspirations in various languages spread across the wall, generating a fun and engaging visual in person and across social media platforms.

USANA Foundation Area: I designed educational signage for the service project section, featuring dynamic QR codes for multilingual information and volunteer opportunities. The goal was to encourage associates to engage with the project, spreading the message through social media and showcasing their commitment to giving back.

Home Office Recognition Wall: I developed an aspirational recognition wall with cut-to-shape gold lettering of motivational quotes, elegant gold plaques highlighting award winners, and a premium wallpaper backdrop. I also organized and art directed photoshoots for each winner, coordinating with photographers in China and the US to ensure the right look and feel, accompanied by moodboards and guidance for a cohesive result.