Celavive Scrub + Mask Product Launch
Done in: March 2020 / Customer: USANA
My Skills: Product launch campaign design, on-set video assistant direction
Project Scope
Objective:
Product launch for the USANA Celavive Scrub + Mask. As a new premium skin care product, the objective was to tease out the launch of a new product, provide education, and CTA to shop.
My assignments: Email drip campaign, social media, printed banners and web banners.
My Part
Designer:
I designed all of the print and digital assets for the product launch. I worked closely with the art director. Our communication was open and smooth, and allowed me to offer feedback and suggestions to tailor the designs to the project’s goals and creative direction.
Video Assistant:
As the senior designer and assistant on set, I was responsible to give input to the producer to align with the art director’s vision including: color approvals, tone, product placement, and small detail adjustments. I also assisted with wardrobe, product styling for models during filming, and gave final design approvals.
Other Credits:
Art Director: Vanessa McDonough | Video Producer: Byron Olsen | Photographer: Isabel Johansen
