Black Peak Equipment
Done in: Jan 2023 / Client: Black Peak Equipment
My Skills: Brand research and strategy, visual identity, presentation, communication
Project Scope
Overview:
Black Peak Equipment, a prominent machinery rental company in Tremonton, UT, prides itself on delivering reliable and high-quality machinery solutions to both commercial clients and homeowners. Committed to ensuring safety and excellence, the company has established itself as a trusted partner for a diverse range of equipment needs.
Objectives & Solution:
I worked with Black Peak Equipment to create a visual identity and brand strategy. Through a comprehensive analysis of their competition and target market, it became evident that the area is saturated with mountain-themed logos. To distinguish Black Peak Equipment, my goal was to create a distinct and memorable brand identity.
The solution I came up with is a logo that embodies depth and inspiration through its strategic layering:
- A single geometric mountain, a departure from the overused mountain range motif.
- A snow-capped peak that reinforces the company’s name while introducing a dimension of depth within the logo.
- An illuminating sun that symbolizes the potential of a new day.
The client was impressed with my research and presentation. He realized that this intentional departure from the norm would elevate his brand, build trust, and resonate with his target audience.
